Design Systems Engineer, Accessibility Advocate,
& Professional Cloud Shouter
I've spent my career in the murky waters between design and engineering — building the systems and foundations that make everything else coherent.
About Me
I'm a principal-level design systems engineer based in Lancashire, UK. Twenty years spent building the systems, tokens, and foundations that make everything else coherent — and arguing that the foundations matter more than most people realise.
Currently at Royal London as Principal Design Systems Engineer, leading design system architecture with accessibility as a core quality baseline. Previously at AND Digital, cinch, Co-op, and Auto Trader.
More about me20+ Years Experience
From agencies to in-house, working with some of the UK's biggest brands.
Systems Thinker
Focused on system-level design craft — the architecture, naming conventions, and foundational decisions that determine whether a design system lasts or quietly falls apart.
Accessibility Champion
Co-founder of a11yMCR. Treating accessibility as a baseline for quality, not an afterthought.
Thinking out loud
What Good Actually Looks Like
The conditions that allow accessibility to take root, what sustains it, and why even the organisations getting it right haven't solved it.
The Organisation That Never Prioritised It
Agencies that scope it out, enterprises that bury it in process, and the leadership layer above design and engineering that's been getting away with indifference for decades.
The Design Brief That Never Mentioned Disabled People
Accessibility failures start before a line of code is written. They start in briefs that don't ask the question, in crits that don't raise it, and in design leadership that has spent decades being rewarded for work that excludes people.
Where I've been & what I've done
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Now
Royal London current
Principal Design Systems Engineer
Leading design system architecture, token strategy, and design-to-code pipeline — with accessibility as a quality baseline throughout.
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Previously
AND Digital
Tech Principal – Front-end
Raising the bar for front-end craft and implementation-aware design thinking across client delivery teams.
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Previously
cinch
Engineering Practice Lead
Driving front-end standards and adoption across engineering — through influence, education, and trust rather than formal authority.
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Previously
Co-op
Lead Front-End Design Engineer
Lead engineer on the design system — building shared components, shaping contribution models, and helping teams ship consistently.
Senior or principal, design systems focused, Manchester or remote. If that's you, get in touch.
Get in touch