Design Systems Engineer, Accessibility Advocate,
& Professional Cloud Shouter

Design Systems Web Standards Accessibility Front-End Craft
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— About

A bit about this rambling Lancastrian

I'm a principal-level design systems engineer based in Lancashire, UK. I've spent my career in the murky waters between design and engineering — building the systems, tokens, and foundations that make everything else coherent, and occasionally shouting about why the foundations matter more than most people realise.

Currently at Royal London as Lead Front-end Design Engineer, leading design system architecture and accessibility strategy. Previously at AND Digital, cinch, Co-op, and Auto Trader.

Read more about me

20+ Years Experience

From agencies to in-house, working with some of the UK's biggest brands.

Systems Thinker

Focused on system-level design craft — the architecture, naming conventions, and foundational decisions that determine whether a design system lasts or quietly falls apart.

Accessibility Champion

Co-founder of a11yMCR. Treating accessibility as a baseline for quality, not an afterthought.

— Latest ramblings

Latest Ramblings

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· 8 min read

Why your design tokens aren't working

Spoiler: it's not the tooling. It's the lack of a shared mental model between design and engineering — and no amount of Style Dictionary config will fix that.

2025 — That's a Wrap

A year that ground rather than broke. On flat pay, long commutes, and the things that kept me intact.

 · 5 min read

The case for boring components

The most impactful components I've ever built were the ones nobody noticed. That's the point.

— Experience

Where I've Been Working

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  1. Now

    Royal London current

    Lead Front-end Design Engineer

    Leading design system architecture, token strategy, and design-to-code pipeline — with accessibility as a quality baseline throughout.

  2. Previously

    AND Digital

    Tech Principal – Front-end

    Raising the bar for front-end craft and implementation-aware design thinking across client delivery teams.

  3. Previously

    cinch

    Engineering Practice Lead

    Driving front-end standards and adoption across engineering — through influence, education, and trust rather than formal authority.

  4. Previously

    Co-op

    Lead Front-End Design Engineer

    Lead engineer on the design system — building shared components, shaping contribution models, and helping teams ship consistently.

Looking for your next Design Systems Engineer?

I'm always open to interesting opportunities where design systems, architectural thinking, and front-end craft are genuinely valued — not just tolerated.

Get in touch